Discourse of Advertising (Interface)




Author: Guy Cook
Type: eBook
Date Released: 1992
Format: pdf
Language: English
Page Count: 250
Isbn10 Code: 0415041708
Isbn13 Code: 9780415041706


Review The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..–Elisabeth Le, University of Alberta, Canada --This text refers to an alternate edition. About the Author Guy Cook teaches at the University of Reading. --This text refers to an alternate edition.

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